Does it matter what a company’s values are? Does that impact how you buy and whom you buy from? Or is it more simply about the best price for the best quality – a different type of value?
From a business planning perspective, I have always worked from the model that the company’s values are the foundation or pillars, upon which the rest of the business is built. Similarly, we have tried to align our business with other businesses with similar values. Things that are important to us include:
- ethically sourced and/or made products
- a commitment to social and environmental causes
- a commitment to supporting the local community
- a commitment to promoting health and wellness, physical, emotional and mental
- kindness that is genuinely and consistently demonstrated to everyone – from customers to employees to suppliers and everyone in between
Our list of values is our touchstone – a constant reminder of what we think is important and how we want to be recognized. As a touchstone, our values lend direction, strength and conviction to our decision-making and a beacon when the decision making is really difficult.
Another important value for us has to do with being nimble and responsive to change, including customers’ changing/evolving values. So, if you’re inclined, what’s missing from the list above? What do you value in a retailer that you buy from? If you have a top value or even a top 3, we would love to learn what they are.
Happy (environmentally protected and health-inducing) trails!