It’s Cyber Monday. Which follows Black Friday. In a month’s time, it will be Christmas.
In other words, buy stuff.
Although we’re in the business of selling things to people through both Up and Out and Kind Living, I have issues with over promotion and consumption. At the risk of appearing to yell from atop my little, perhaps slippery soap box, I worry that, as a society, Black Friday (reportedly originally the name given by Philadelphia police in the mid 1960s to the day after Thanksgiving, when Christmas shopping mayhem resulted in traffic mayhem and even violence) and Cyber Monday (a marketing creation designed to increase online sales) merely fuel the overindulgence that is associated with Christmas.
Tomorrow, however, is Giving Tuesday, an antidote of sorts to Black Friday and Cyber Monday, created in 2012 by the 92nd Street Y in New York City and the United Nations Foundation. So, instead of adding to the noise of Black Friday and Cyber Monday, we have chosen to lend our voice to Giving Tuesday and are encouraging others to follow. And we are starting that by donating $5 from each sale of Kind Heart Stacks over the past year ($135) to the World Wildlife Foundation in honour of my brother, Eric, who died 2 ½ years ago and who was particularly fond of marine wildlife and conservation.
The Kind Heart Project was created out of our desire to spread kindness and love and support various charities and social change initiatives. The ever-evolving line includes Kind Heart necklaces, bracelets, t-shirts, tanks and sweatshirts. Five dollars is donated for each item purchased. To date, this project has supported:
- World Wildlife Fund
- Orillia SPCA
- The Sharing Place food bank
- Sheena’s Place – Support for eating disorders
- Red Cross
- Couchiching Conservancy
- Local school fund raisers
- Marisposa Arts Theatre
- Aqua Theatre Restoration Project